Blog Overview

Gone are the days of impersonal pitches and generic messages. Today, successful recruitment is about building genuine connections, understanding candidates as individuals, and aligning opportunities with their aspirations. Here’s how you can excel in technical recruiting outreach, with insights from Prog AI.

Understanding the Human Behind the Code

Technical talent is more than just a set of skills. They are individuals with unique experiences, goals, and visions. As recruiters, approaching them with genuine curiosity and empathy can make all the difference. It’s about seeing the person behind the profile, understanding their journey, and acknowledging their aspirations. 

Engage in meaningful conversations, be transparent about the role and company culture, and show that you’re genuinely interested in their career growth.

Crafting Personalized Messages

Once you understand the candidate, tailor your message to resonate with them. Highlight how the role aligns with their skills and interests, and how they can make a real impact in your organization. Personalization shows that you value them as individuals, not just potential hires. Using rich media content, like videos, can make a significant impact and demonstrate the recruiter's investment in engaging with the candidate.

Boost Technical Understanding for Recruiters

Tech recruiters need not be experts but should be well-versed in the domain they are hiring for. Spending time on platforms like Udemy, Coursera, or YouTube to understand basic engineering concepts can significantly aid in understanding the candidates' language and needs. Tools like GlossaryTech can also help in demystifying technical jargon.

Succinct Communication

In an era of information overload, brevity in messaging is crucial, especially when engaging with software engineers. Encapsulate your message to ensure it's concise yet impactful, respecting the candidate's time and cognitive bandwidth.

Prefer Texting Over Cold Calls

Texting should precede phone calls to establish the initial contact with candidates. This approach respects the candidate's space and time, providing them with the flexibility to respond at their convenience.

Avoid Asking for Referrals Prematurely

Requesting referrals from uninterested candidates can come off as insincere and transactional. Focus on building a genuine connection with the candidate first, regardless of their interest in the current role.

Don’t Lead with the Job Description

Sending job descriptions upfront can be counterproductive. Instead, engage in meaningful discussions about the company's vision, projects, and the impact the candidate can make, which are more aligned with modern employer branding strategies.

Promote the Company and Mission, Not Just the Job

Shift the narrative from the specific job to the broader company mission and the challenges it aims to solve. This approach aligns with purpose-driven branding and is more likely to resonate with candidates.

Prog AI’s Edge in Recruitment

Here’s where Prog AI steps in to revolutionize technical recruiting:

  • Deep Insights: Prog AI offers a comprehensive view of candidates, including their GitHub contributions, StackOverflow activities, and more. This allows recruiters to understand candidates’ technical prowess and career trajectory.
  • Project Organization: Compile candidates into projects with a simple click, then export the list to CSV or integrate with your systems, streamlining candidate management and follow-up.
  • Predictive Analysis: Prog AI’s tools can predict when candidates are most likely to be open to new opportunities, enabling recruiters to reach out at the right time.
  • Tailored Outreach: With Prog AI, recruiters can craft personalized messages based on detailed insights, ensuring communication is relevant and engaging.
  • Direct Outreach Tools: With integrations for platforms like Lemlist and SourceWhale, Prog.AI enables personalized, direct communication from your company’s email, increasing open rates and engagement.

Measuring and Refining Your Approach

Continuous improvement is key in recruitment. Track your outreach’s effectiveness, gather feedback, and refine your strategies. Prog AI can help streamline this process, offering analytics and feedback mechanisms to enhance your recruitment efforts.


When communicating with technical candidates, understanding their unique perspectives and respecting their time are paramount. Here’s how you should do it:

Research and Understand: Delve into candidate backgrounds, interests, and GitHub portfolios to tailor your outreach. Prog.AI provides deep insights into each candidate’s technical prowess and project history, enabling personalized conversations that resonate.

Communicate Clearly and Respectfully: Use concise language and be upfront about role specifics, project details, and company culture. Avoid overloading candidates with unnecessary information or pressure.

Highlight Your Employer Brand: Show candidates what makes your tech environment special.

Technical terms: It's unrealistic to master every term for each position. Instead, research the role thoroughly and break down the information into clear, manageable parts. This method fosters confident, natural conversations and enhances clarity and engagement.

Success lies in understanding and connecting with candidates on a human level. Prog AI equips recruiters with the tools to make this connection more insightful and impactful, transforming the way technical talent is sourced and engaged.

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Brunna Almeida