Emily Broughton
Staff Content Strategist Information Architect
Old Toronto, Ontario, Canada
Summary
🤩
Rockstar🎓
Top SchoolEmily Broughton is a creative UX writer and content designer based in Toronto who leverages data to shape user-first product experiences across travel and commerce platforms. She has held senior content roles at Booking.com, Shopify, Hopper and CrowdRiff and now brings that practitioner perspective to the Rotman School of Management as a guest speaker. Trained in Media Information & Technoculture with a minor in Creative Writing and a study abroad in Aesthetics and Culture, she pairs analytical rigor with literary craft to make complex flows feel effortless. Emily is an advocate for embedding writers on design teams (authoring pieces for design audiences) and moves fluidly between contract and leadership roles to scale content practice quickly. Notably, her career roots in digital marketing and social media give her practical insight into customer-facing messaging and measurement.
3 years of coding experience
Bachelor's Degree, Honours Specialization in Media Information and Technoculture (MIT) and Minor in Creative Writing, Bachelor's Degree, Honours Specialization in Media Information and Technoculture (MIT) and Minor in Creative Writing at Western UniversityBachelor’s Degree, Aesthetics and Culture, Bachelor’s Degree, Aesthetics and Culture at Aarhus UniversitetHigh School, Ontario Scholar, High School, Ontario Scholar at Lawrence Park Collegiate Institute
French, English
Github Skills (7)
react9
vscode-extension9
component-library9
design-tokens9
typescript8
figma-plugin8
shopify8
Programming languages (1)
Github contributions (1)
Shopify/polaris
Aug 2022 - Aug 2022
Shopify’s design system to help us work together to build a great experience for all of our merchants.
Contributions:1 review, 1 comment in 1 day
shopifymerchantsreactvscode-extensiongreat
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