Tadeu Banzato
Sr Product Manager, Marketing Technology at T-Mobile
Redmond, Washington, United States
Summary
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Senior🎓
Top SchoolTadeu Banzato is a senior product leader in marketing technology with 20+ years shaping enterprise-scale digital messaging and CRM platforms. As Sr Product Manager at T-Mobile since 2023, he drives the future-state roadmap and platform consolidation across 15+ legacy apps, delivering $70M+ in annual cost savings and enabling 1-to-1 contextual experiences for 200M+ customers through programmatic, cross-channel messaging and AI-powered Next Best Action. He oversees the implementation of Adobe Experience Platform, Journey Optimizer, and Adobe Campaign, Real-Time CDP, and leads 4+ billion messages across Email, SMS, and other channels with measurable gains in reach and engagement (8% improvement in notifications, 18% better CTRs). His leadership spans global marketing technology programs across LATAM and the US, including roles at Kimberly-Clark, Mondelēz, Razorfish, Cisco, and MRM//McCann, consistently delivering faster time-to-market, cost efficiency, and enhanced customer experience. He combines strategic product management with deep hands-on execution and a strong track record of building centers of excellence and advancing digital analytics, eCommerce, and CRM ecosystems. Based in Redmond, WA, he holds an MBA from Insper and executive programs from MIT, with a background in design and digital media.
11 years of coding experience
16 years of employment as a software developer
Bachelor's degree, Design and Applied Digital Media, Bachelor's degree, Design and Applied Digital Media at Universidade Anhembi MorumbiDigital Marketing Training, Digital Marketing & Business Strategy, Digital Marketing Training, Digital Marketing & Business Strategy at Circus StreetUnderstanding and Predicting New Technological Innovation, Innovation and Technology, Understanding and Predicting New Technological Innovation, Innovation and Technology at Massachusetts Institute of TechnologyDigital Acceleration Masterclass, Digital and Innovation, Digital Acceleration Masterclass, Digital and Innovation at Hyper IslandMaster of Business Administration (MBA), Business, Management, Marketing, Master, Master of Business Administration (MBA), Business, Management, Marketing, Master at Insper
Portuguese, English, Spanish, French
Stackoverflow
31reputation
1kreached
0answers
5questions
Github Skills (18)
magicmirror9
mirror8
modular7
javascript7
raspberry-pi7
macos6
google-tag-manager6
flask6
speech-to-text6
pyaudio6
python6
json6
selenium6
apache6
google-analytics6
Programming languages (3)
Github contributions (5)
tadeubanzato/TikTok-Scraper
Jul 2022 - Oct 2022
Contributions:55 commits, 43 pushes, 1 comment in 2 months
tadeubanzato/talkei
Mar 2020 - May 2020
Contributions:626 pushes in 2 months
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