Summary
David Sheffield is a Seattle-based Sr. Business/Data Analyst with a decade of experience turning marketing and product data into actionable insights across media, finance, and tech. He specializes in the Google platform and leverages JavaScript development skills to lead GTM, GA, and Firebase deployments while architecting cross-platform event tracking and validating data in BigQuery and Azure with SQL. In leadership roles at Gartner Evanta and Sinclair, he translates engagement and demographic metrics into growth opportunities and builds scalable dashboards using Alteryx and Power BI. His career blends business acumen with hands-on coding, backed by a Finance degree from LSU and a Code Fellows full-stack JavaScript program. Outside work, he runs Pigskin Nerd as a founder and freelance sports writer, underscoring strong communication, branding, and storytelling abilities, and he also coaches kids.
10 years of coding experience
19 years of employment as a software developer
B.S., Major: Finance; Minor: Accounting, B.S., Major: Finance; Minor: Accounting at Louisiana State University and Agricultural and Mechanical College
English / Accounting, English / Accounting at University of Mississippi
Web Development - Full-Stack JavaScript, Web Development - Full-Stack JavaScript at Code Fellows
Mississippi School for Math and Science