Summary
Emma Tracey is a Berlin-based founder and storyteller with a decade of experience helping tech companies scale through brand, product, and campaign work. She leads Scéal, a Berlin-based agency that builds and revamps brands, develops products, and crafts multi-channel campaigns (video, podcasts, out-of-home) to accelerate growth for tech teams. A former journalist and Irish transplant, Emma brings narrative craft to technology branding and product storytelling. She is also a co-founder of Honeypot.io, blending startup leadership with a focus on developer talent platforms. With a hands-on approach across strategy, branding, and product development, she translates complex tech into clear, compelling brands. Based in Berlin, she leverages cross-cultural perspectives to drive global reach for her clients.
10 years of coding experience