Summary
Mert Hurturk is a software developer and serial entrepreneur with a career spanning more than two decades in building and scaling software products. He serves as Co-Founder and Chief Technology Officer of upcoach, a platform he built from the ground up and has led since 2019 to help coaches deliver transformative client experiences. He co-founded Octeth (1999), Sendloop (2007), and 50saas (2016), creating software that blends strong functionality with simple, user-friendly design. Based in Muğla, Turkey, he embraces being a creative generalist—writing, drawing, making music—and treats creativity as a core mindset for product and team growth. His leadership fuses hands-on development with strategic tech direction, mentoring teams and driving momentum from idea to production.
11 years of coding experience