Elias Dabbas is a Lisbon-based founder and software engineer who blends digital marketing and data science to build production tools and dashboards for SEO and online advertising. As owner of The Media Supermarket and creator/maintainer of the open-source advertools project, he focuses on backend development, testing, documentation and tutorial-driven onboarding for marketers using Python, Plotly and Dash. He teaches a beginners' Data Science with Python course for SEO, authored a data-driven book, and runs adver.tools—turning marketing problems into reproducible analytics and automation. Guided by a pragmatic automation-first philosophy ("you either tell the computer/LLM what to do, or it tells you"), he brings ten years of hands-on growth, product and entrepreneurial experience across SEO, PPC and analytics.
advertools - online marketing productivity and analysis tools
Role in this project:
Back-end Developer
Contributions:17 reviews, 962 commits, 141 PRs in 5 years 6 months
Contributions summary:Elias focused on adding new tests for ad creation and fixing typos in the test cases within the advertools repository. They created a user reference page, and added the necessary link references. Additionally, they added support for markdown in documentation, and included a notebook tutorial to aid ad creation. These commits indicate a focus on testing, documentation, and tutorial creation for existing functionality.
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