Thomas Granelund
Director, Data Analytics Business Lead
Helsinki, Finland
Summary
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Senior🎓
Top SchoolThomas Granelund is a Helsinki-based data analytics leader guiding data-driven decision making at Omnicom Media Group as Director, Data Analytics / Business Lead. He combines hands-on analytics, client consulting, and sales of data services with strategic leadership, previously building CRO and DCX capabilities across dentsu Finland and Omnicom's Nordic operations. With an MBA in Service Innovation & Design and an MS in Software Product Management and Business, his education spans technology, design, and business, complemented by ongoing D.Sc. (Tech) research at LUT on the societal and economic impacts of software. He serves on the advisory board of Causalytics, helping scale AI-powered marketing analytics, and contributes to social impact work as a board member and sponsor for Zimbabwen Lapset ry. He has a track record of shaping digital services and optimization (CRO, web analytics, A/B testing) across media, e-commerce, and digital consumer platforms, translating data insights into ROI and improved customer experiences.
10 years of coding experience
5 years of employment as a software developer
Master of Business Administration (MBA), Service Innovation & Design, AVG. Grade: 4.5 / 5, Master of Business Administration (MBA), Service Innovation & Design, AVG. Grade: 4.5 / 5 at Laurea University of Applied SciencesMaster of Culture and Arts, Arts, Entertainment, and Media Management, AVG. Grade: 4.2 / 5, Master of Culture and Arts, Arts, Entertainment, and Media Management, AVG. Grade: 4.2 / 5 at Arcada University of Applied SciencesDoctoral Degree in Engineering Science D.Sc. (Tech.), Software Engineering, Doctoral Degree in Engineering Science D.Sc. (Tech.), Software Engineering at LUT UniversityHigh School, Communication and Media Studies, High School, Communication and Media Studies at Gymnasiet Lärkan, Helsingfors
Swedish, English, FinnishGithub contributions (1)
djuptho/dev_portfolio
Dec 2015 - Dec 2015
Contributions:3 pushes, 4 branches in 1 day
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