Summary
Jose Baptista is a seasoned founder and CEO guiding Flint Strategy, a human-powered AI platform (PlayWithFire.ai) that delivers fast, actionable business strategy to SMBs by blending decades of brand experience with practical AI. Based in Miami, he leads product strategy, marketing, and growth, architecting Flint’s six-level solution stack to turn diagnostics into execution in days. His track record spans leadership roles at PwC, Procter & Gamble, Huge, and Freshdeal, with a proven ability to drive digital transformation and AI-enabled CX for Fortune 500 brands. He co-founded Freshdeal and Fruitspot, and earned an MBA from NYU Stern, augmenting his general management and entrepreneurship foundation with strategic leadership. Jose combines entrepreneurial grit with hands-on execution across GTM, brand development, and AI code and prompt engineering for strategic insights. He is known for turning complex requirements into practical, auditable solutions and for delivering clarity and momentum to early users across diverse industries.
9 years of coding experience
17 years of employment as a software developer
Master of Business Administration - MBA Strategy Marketing and Leadership & Change Management, Master of Business Administration - MBA Strategy Marketing and Leadership & Change Management at NYU Stern School of Business
English, Spanish, Portuguese, Portuguese, Spanish, English