Summary
Randall Helms is a seasoned data and analytics leader based in Berlin with dual USA/UK citizenship and 9 years of experience scaling data-driven organizations. As Head Of Data, Analytics AI at Snowplow, he combines hands-on analytics with strategic vision to drive data maturity in a fast-growing open-source-focused company. He previously scaled Penta's data function from 2 to 14, led a Modern Data Stack overhaul on AWS, and helped position the neobank for acquisition by Qonto, demonstrating a knack for turning data into business value. Randall has led analytics and insights across media, streaming, and fintech—from Audible and Viewster to Neugelb—building tracking, data warehouses, and ML initiatives, while shaping multi-disciplinary teams. He holds an MBA with distinction from the University of Edinburgh, is proficient in R, Python, SQL, and the full data stack, and is known for bridging business strategy with rigorous, empirical analysis. Born with a global lens and a passion for scalable data architectures, he thrives at the intersection of analytics leadership, AI initiatives, and product strategy.
9 years of coding experience
3 years of employment as a software developer
The University of Edinburgh
American High School Diploma, American High School Diploma at American School in London
MA, MA at University of the Arts London
French, English, German