Alexander Dean
CEO Co-Founder at Snowplow Analytics
London, England, United Kingdom
Summary
🤩
Rockstar🎓
Top SchoolAlexander Dean is CEO and co-founder of Snowplow, the commercial open-source platform for owning real-time behavioural data, and has steered product, people and fundraising since moving into the CEO role in 2018. Based in London with 14 years of engineering and leadership experience, he blends hands-on full-stack and back-end work with strategic expansion across the US and Europe. He is an active open-source contributor — from improving JSON serialization and TupleUnpacker behavior in Twitter’s scalding to adding timezone/charset tracking in Snowplow’s JavaScript tracker and maintaining referrer-attribution tooling. A Cambridge BA, he also sits on the executive committee of Tech Tackles Cancer, showing a practical commitment to tech-for-good alongside commercial growth.
15 years of coding experience
8 years of employment as a software developer
BA History, BA History at University of Cambridge
English, German
Stackoverflow
15,775reputation
4.0mreached
53answers
52questions
encoding
top-5%
json
top-1%
sbt
top-5%
versioning
top-5%
scala
top-5%
java
top-5%
Github Skills (38)
json10
git10
javascript10
cascading10
testing10
versioncontrol10
bash10
web-analytics10
scala210
scala10
javascripts10
front-end-development10
yaml10
version-control10
json-serialization10
Programming languages (25)
Github contributions (5)
snowplow-referer-parser/referer-parser
Oct 2012 - Jun 2017
Library for extracting marketing attribution data from referrer URLs
Role in this project:
Back-end Developer & DevOps Engineer
Back-end Developer & DevOps EngineerContributions:5 releases, 285 commits, 15 PRs in 4 years 8 months
Contributions summary:Alexander primarily contributed to the project by developing and maintaining a shell script (`sync_yaml.sh`) to synchronize YAML files across various sub-folders. They also modified the Ruby code, specifically, the `search_engine_lookup.rb` and `referrer.rb` files, suggesting back-end logic development. Furthermore, the user was involved in updates related to the build process, like updating the sync script, adding tests, and restructuring code.
referrerurlspythonattributiondata-extraction
snowplow/snowplow-javascript-tracker
Jun 2012 - Dec 2016
Snowplow event tracker for client-side and server-side JavaScript. Add analytics to your websites, web apps and servers.
Role in this project:Full-stack Developer
Full-stack DeveloperContributions:2 releases, 258 commits, 11 PRs in 4 years 6 months
Contributions summary:Alexander primarily worked on enhancing and refactoring the JavaScript tracker. Their contributions included renaming folders, implementing new functionality for setting site IDs, and adding features like document character set and timezone tracking. Further, they contributed to refactoring event handling and adding the capability of adding a business defined unique id to events, alongside standard code improvements.
snowplow-javascript-trackeranalyticstrackerclient-sidesnowplowanalytics
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