Summary
Sergi De Pablos is a seasoned technology leader and entrepreneur, serving as CTO and co-founder of goYABA.co and Ulabox, with about 15 years of hands-on experience delivering scalable ecommerce and web platforms. Based in Barcelona, he has architected end-to-end solutions—from Symfony-based ecommerce backends to REST APIs powering mobile apps and external partners, and he led Ulabox to become Spain's first fully responsive online supermarket with next-day delivery and precise time-slot logistics. His track record spans CTO roles at YABA and leadership positions at Goodbuyamigos and Quesabesde, where he helped scale traffic to millions of visitors and drive product innovation. He combines deep technical skills with strategic product sense, bridging the gap between engineering and business goals in fast-growing startups. A European technologist with roots in Mataró, he brings hands-on development, architecture design, and a pragmatic, problem-solving mindset to complex digital ecosystems. His ongoing work at YABA reflects a hands-on approach to building practical, scalable solutions.
15 years of coding experience
21 years of employment as a software developer
Spanish, Catalan, English