Rashmi Agarwal
Senior Director, Marketing Analytics, Insights Strategy
Bengaluru, Karnataka, India
Summary
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Senior🎓
Top SchoolRashmi Agarwal is a seasoned marketing analytics leader with about 15 years of experience driving data-informed decision making across IT, financial services, and manufacturing. As Director of Marketing Analytics, Strategy & Operations at Freshworks, she shapes measurement, attribution, and pipeline strategies that align marketing insights with revenue goals. Her track record spans roles in segmentation, predictive analytics, lead scoring, and marketing attribution, with a focus on optimizing campaigns, channels, and the sales handoff. She blends a strong foundation in analytics with operations leadership, ensuring analytics programs translate into tangible business impact. Rashmi holds an MBA in Marketing from Xavier Institute of Management and a Bachelors in Apparel Manufacturing & IT from NIFT Bangalore, reflecting a versatile cross-domain background that informs her data-driven approach. Based in Bengaluru, she brings a rare mix of strategic vision, hands-on analytics, and cross-functional collaboration to scale marketing efforts.
12 years of coding experience
10 years of employment as a software developer
Bachelor’s Degree, Apparel Manufacturing and Information Technology, Bachelor’s Degree, Apparel Manufacturing and Information Technology at National Institute of Fashion Technology, BangaloreMaster of Business Administration (M.B.A.), Marketing, Master of Business Administration (M.B.A.), Marketing at Xavier Institute of Management
Github Skills (28)
mental-health10
capybara10
open-government9
health9
webpack9
ruby9
rails9
democracy9
rspec9
react9
html8
ruby-on-rails8
reactjs8
javascript8
e-government8
Programming languages (5)
Github contributions (5)
rashmiagar/Homecare
Dec 2013 - Jun 2020
Contributions:14 commits, 1 push, 1 branch in 6 years 6 months
rashmiagar/bio_pages
Aug 2016 - Jun 2020
Contributions:3 pushes, 11 branches, 3 issues in 3 years 10 months
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