Summary
Vinay Shivananda is a software engineer with eight years of experience building scalable distributed systems, with deep expertise in load balancing, DHT and consistent hashing, API design, IoT (MQTT), and telco interfaces. Now at Meta in London, he leads architectural design and delivery for Instagram Shops ads, driving a 40% higher ROI for advertisers and $52M in annual revenue gains through Collections and buyer-experience initiatives. At Citrix, he earned patent grants for custom consistent hashing algorithms and a 300x latency improvement via a Desired State API, while delivering auto-scaling for ADCs and MQTT/DNS stack enhancements. Earlier roles included migrating DHT from 32- to 64-bit and optimizing DNS caches in Kubernetes, contributing to faster resolutions and stronger uptime. Based in London, Vinay combines hands-on engineering with strategic roadmapping to align buyer journeys with advertiser outcomes across large-scale platforms.
9 years of coding experience
7 years of employment as a software developer
Bachelor of Engineering (BE), Electronics and Communications Engineering, Bachelor of Engineering (BE), Electronics and Communications Engineering at PES University