Summary
Yolisa Bam is a Principal Digital Consultant and Social Media Manager with over eight years of experience leading data-driven digital marketing and frontend initiatives. She specializes in crafting and executing multi-channel campaigns (SEO, PPC, paid social, influencer marketing) that drive traffic, engagement, and revenue while optimizing mobile performance. At NoMad Digital Solutions and previously at Pierre Fabre, she has steered digital budgets, delivered measurable growth — including 45% Instagram and 25% Facebook follower growth, and a 109% web traffic lift — and orchestrated localization of large campaigns for the EMEA region, notably #Avene30 in South Africa. Her technical foundation as a Front End Developer (and Full Stack training) complements her marketing leadership, enabling informed decision-making on CRM integration, website management, and analytics. Based in Hercules, California, she brings a global mindset and a track record of collaborating with vendors and cross-functional teams to execute always-on campaigns and improve user experiences. Outside marketing, she has hands-on experience building WordPress sites, responsive front ends, and data-driven optimization, making her a rare blend of growth hacker and technically adept digital professional.
8 years of coding experience
8 years of employment as a software developer
Associate's degree, Communication and Media Studies, Associate's degree, Communication and Media Studies at St. John's University
Certificate, Full Stack Software Development, Certificate, Full Stack Software Development at University of California, Berkeley