Rocky Song
Digital Marketing Transformation Senior Manager
Beijing, United Kingdom
Summary
👤
Senior🎓
Top SchoolRocky Song is a digital marketing transformation leader with a decade of experience shaping strategy and operating models for data-driven marketing. As Lenovo's Digital Marketing Transformation Senior Manager (since 2018), he designs the marketing architecture across strategy, branding, advertising, automation, e-commerce, social and membership programs, and leads the enterprise data management platform and analytics framework. He has also driven the integration of multimodal AI and large-language models to deliver intelligent insights, automated content creation, precise audience reach, and closed-loop ROI analysis. Previously, he led strategy and operations as Senior Consulting Manager at PwC Management Consulting Shanghai and managed complex projects at China Unicom, delivering cross-functional improvements. He holds a dual degree in Information Management Systems and Business Administration from Beijing Forestry University, reflecting a strong blend of technical and business acumen. Based in Beijing, he combines international exposure with hands-on execution to turn ambitious digital marketing visions into measurable outcomes.
10 years of coding experience
11 years of employment as a software developer
Bachelor's degree, Information Management and Information System, Business Administration as the 2nd degree, Bachelor's degree, Information Management and Information System, Business Administration as the 2nd degree at Beijing Forestry University
Github Skills (76)
python10
micropython10
embedded10
efficientnet10
camera10
processors10
detection-model10
openmv10
azure-rtos9
machinelearning9
audio9
cmsis9
threadx9
tensorflow-lite9
visualizer9
Programming languages (5)
Github contributions (5)
RockySong/micropython-rocky
Jan 2018 - Jan 2021
micropython and OpenMV port to NXP MCUs
Contributions:6 releases, 1 review, 219 commits in 3 years
nxppythonopenmvmicropython
RockySong/nncu_tool
Dec 2019 - Aug 2020
Contributions:9 commits, 8 pushes, 1 branch in 8 months
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