Summary
Antonio Toma is an implementation project manager with 11 years of experience in sales analytics, data analysis, and process improvement across travel, hospitality tech, and retail. He currently leads implementation initiatives at METRO Italia, focusing on change management, system adoption, and continuous program effectiveness within the business systems portfolio. Previously, as Digital Sales Enablement Leader at METRO Italia, he built high-performing teams, defined success metrics, and orchestrated training and communications to maximize system usage. At trivago, he managed Salesforce dashboards for up to 75 sales staff, led acquisition and retention workflows, and automated data processes to boost performance across Italian and English markets. His early career spans EF Education First and hospitality roles, giving him hands-on CRM and cross-functional collaboration experience with multilingual stakeholders. Based in Italy with a six-year stint in Germany, he blends international exposure with a pragmatic, data-driven approach to turning complex insights into measurable business outcomes.
11 years of coding experience