Summary
Samantha Groves is a seasoned product leader with more than a decade in product management within the information technology and services sector, currently directing product management at TransUnion. She has steered cross-functional teams to deliver value through risk-aware, customer-centric solutions, backed by a foundation in psychology and marketing from UNISA and Wits Business School. Based in Burlington, Ontario, Samantha combines strategic thinking with hands-on execution, having progressed from Product Manager roles to Senior Adviser and Senior Manager before her current Director role. Her background spans risk management, business development, CRM, process improvement, and strategy, underscored by a track record of delivering impactful products at scale. A global perspective and continuous learning mindset drive her to translate complex requirements into practical, auditable roadmaps that align with business goals.
12 years of coding experience
7 years of employment as a software developer
Wits Business School
Afrikaans