Blair Lee is an Asso. Marketing Director based in Seoul who combines McKinsey-trained problem solving with hands-on brand and digital marketing leadership across automotive and CPG sectors. At AB InBev he drives growth through integrated communications, digital performance, PR/partnerships and omnichannel activations while building measurement systems that tie insights to revenue. Previously he launched membership and app-based loyalty programs at Jaguar Land Rover and led digital transformation and pipeline development at BMW, demonstrating an ability to turn quantitative analysis into commercial programs. Known for a growth mindset and a belief in learning through failure, he excels at aligning cross-functional stakeholders to accelerate high-impact opportunities.
Contributions:20 commits, 17 pushes, 1 branch in 1 year
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