Arun Sivashankaran
Owner at FunnelEnvy
Mountain View, California, United States
Summary
👤
Senior🎓
Top SchoolArun Sivashankaran is a technology entrepreneur and marketing technologist who blends engineering discipline with data-driven growth strategies. As founder of FunnelEnvy and owner of Reform (acquired by FunnelEnvy), he leads revenue funnel optimization that closes the gap between website analytics and revenue attribution to reliably increase pipeline. With 14+ years in startups, advisory roles, and cloud infrastructure, he turns analytical marketing into measurable bottom-line impact. He approaches marketing from an engineer's perspective, leveraging analytics, optimization, and personalization to move beyond vanity metrics. Based in Mountain View, California, he holds a BS from Case Western Reserve University and has advised multiple early- and growth-stage companies, translating technical depth into practical business outcomes.
15 years of coding experience
12 years of employment as a software developer
Bachelor of Science (B.S.) Biomedical Engineering, Bachelor of Science (B.S.) Biomedical Engineering at Case Western Reserve University
Stackoverflow
43reputation
4kreached
0answers
2questions
Github Skills (34)
optimizely8
publish7
api7
internet-explorer6
asset-pipeline6
ruby-on-rails6
heroku6
delayed-job6
postgresql6
utf-86
pipeline3
rack3
middleware3
rack-middleware3
rails63
Programming languages (3)
Github contributions (5)
FunnelEnvy/analytics.js-integration-funnelenvy
Aug 2019 - Aug 2019
FunnelEnvy web plugin integration for Segment analytics.js
Contributions:4 pushes in 1 day
analyticssegment-analyticssegment
FunnelEnvy/optimizely-cli
Nov 2014 - Feb 2015
Contributions:46 commits, 3 PRs, 26 pushes in 2 months
publishapioptimizelylocallyfaster
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