Summary
Madeline Carson is a seasoned software engineering leader and consultant based in Victoria, Canada, bringing 17+ years of development experience and a decade in leadership. She specializes in growing teams, elevating product impact, and aligning engineering with business goals, building environments where engineers feel supported, trusted, and motivated to ship high-quality work. As Engineering Leadership Consultant at Rare Days, she partners with organizations to scale teams from startup to enterprise, delivering high-value platforms under pressure. Previously at Dutchie as Director of Engineering, she scaled a 20+ person e-commerce engineering org to support 4,500+ retailers and 4.5M monthly orders, driving peak performance to handle 500 req/s and $150M GMV on major sales days, and launching revenue features like an advertising platform and AI-based personalization. At MetaLab, she led a 25+ engineering discipline, delivering 35+ products and building a company-wide Engineering Career Growth Framework and diverse, high-engagement teams. Her background blends hands-on architecture and strategic leadership across Ruby on Rails, Node.js, React, TypeScript, and cloud platforms, underpinned by a BEng in Electrical Engineering from the University of Victoria.
10 years of coding experience
14 years of employment as a software developer
BEng, Electrical Engineering, BEng, Electrical Engineering at University of Victoria
Engineering, first year general engineering, Engineering, first year general engineering at University of the Fraser Valley