Larry Roth is a seasoned design-driven technology consultant with over two decades of experience building usable, impactful software systems. As a co-founder and longtime leader at Tenet Partners, he helped transform a digital agency into a top-tier national branding firm while guiding clients like John Deere, Pepsi, Chevron, and UBS toward human-centered solutions. He blends information architecture, UX, and web and app development to simplify complex tasks into delightful experiences, a philosophy refined during his information technology degree with a minor in human-computer interaction at Rochester Institute of Technology. He currently provides consulting services at Tenet Partners, focusing on new product and service development, innovation, and market-driven strategy, while also teaching as an Adjunct Professor at RIT. Based in Rochester, NY, he continues to explore how emerging technologies can elevate the customer experience. Outside of client work, his background spans leadership roles across branding, digital strategy, and technology, reflecting a rare mix of creative and technical depth.
14 years of coding experience
14 years of employment as a software developer
High School, High School at Grand Island High School
BS, Information Technology, BS, Information Technology at Rochester Institute of Technology
Contributions:59 PRs, 103 pushes, 6 branches in 1 year 7 months
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