Lukas Vermeer is a seasoned experimentation leader specializing in building scalable A/B testing infrastructure and governance to drive business growth. As Director of Experimentation at Vista, he is shaping the company’s data-driven culture by establishing central teams, tools, and processes that scale experimentation across the organization. Previously at Booking.com, he grew the in-house experimentation function from four to thirty people and served as the first Director of Experimentation, guiding product, data science, and engineering to quantify impact. He combines a strong academic foundation in computing science and machine learning with real-world leadership, and is a vocal advocate for accessible experimentation across product, design, and development roles, a journey highlighted in Harvard Business Review. He maintains a portfolio as an advisor to A/B Smartly and a freelance experimentation consultant, and is a frequent public speaker on data science, statistics, and experimentation culture. Based in Delft, Netherlands, Lukas brings a rare blend of hands-on analytics, strategic product leadership, and a storyteller’s ability to translate science into practical decisions.
14 years of coding experience
11 years of employment as a software developer
VWO, VWO at Durendael
MSc, Computing Science, MSc, Computing Science at Utrecht University
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