Summary
Layla Xu is a seasoned technology leader specializing in strategic partnerships, product, and business development across the APAC region. Based in Singapore, she currently serves as Meta's Partner Manager for Messaging in APAC, where she builds C-suite relationships and negotiates complex contracts to drive messaging and conversational commerce initiatives in Great China and Southeast Asia. Her background spans leadership roles at Meta, including driving accelerator programs and developer initiatives across the region, as well as hands-on product management at Alibaba Cloud and Alibaba, including the Laiwang app and data-driven advertising innovations. She is an entrepreneur at heart, having co-founded Ginshell Inc. and bong smart wristband, and previously led startup programs in Shanghai and across Pakistan, Taiwan, and Hong Kong. She holds a Master in Management from ESCP and a finance emphasis, combining strategic insight with field-tested execution. This blend helps her translate market signals into scalable platform strategies that grow partners and Meta’s messaging ecosystem.
12 years of coding experience
11 years of employment as a software developer
Doctor Management Science, Doctor Management Science at Wuhan University
Italian, English, Chinese, French