Russell Archer
Senior Paid Media Manager at Tala
Stony Stratford, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolRussell Archer is a digital media leader currently serving as Head of Digital Media (FTC) at Penguin Random House UK, guiding planning, activation, and best practices across eleven publishing houses and leading AI-enabled marketing initiatives. Previously, he spent seven years at UM London as Media Planning Director, driving UK campaigns for Spotify and Levi’s and delivering high-profile activations such as Levi’s x Beyoncé and Spotify Wrapped. He founded and champions UM’s Better World Media initiative, helping clients invest responsibly in minority-owned media properties. He is known for strengthening measurement and media mix, introducing geo-holdout testing and expanding YouTube and DOOH to extend reach and lift ROAS. Outside advertising, he develops iOS and macOS apps using Swift and SwiftUI, reflecting hands-on technical depth. Based in Stony Stratford, England, he blends data-driven leadership with creative execution and a personal passion for music, running, and being a dog owner who cheers on the Toronto Maple Leafs.
9 years of coding experience
8 years of employment as a software developer
Bachelor of Arts (BA), Marketing, 2:1, Bachelor of Arts (BA), Marketing, 2:1 at University of LiverpoolCirencester College
French, English
Github Skills (30)
ios10
maccatalyst10
visionos10
catalyst10
storekit10
tvos10
in-app-purchase10
ipados10
swift-package10
swift10
macos10
appstore10
receipt-validation10
watchos10
swiftui10
Programming languages (3)
Github contributions (5)
russell-archer/DarkModeDemo-UIKit
Aug 2019 - Jun 2020
Contributions:15 commits, 13 pushes, 1 branch in 9 months
russell-archer/IAPHelper
Nov 2020 - Jun 2021
Contributions:15 commits, 13 pushes, 1 branch in 7 months
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