Christopher S. Penn is a data science and AI marketing leader, co-founder and Chief Data Scientist of Trust Insights, where he engineers AI-powered attribution modeling, predictive content analytics, and digital customer journey mapping. He has been working in AI since 2013, more than a decade before tools like ChatGPT brought the technology into the mainstream. An internationally recognized keynote speaker and co-host of the Marketing Over Coffee podcast, he has delivered ROI-driven guidance to brands such as Cisco, T-Mobile, Citrix, GoDaddy, McDonald’s, and Twitter. His work has helped shape five key marketing trends—Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and AI/machine learning in marketing—and he is an eight-time IBM Champion in IBM Data and AI as of 2025. Based in Framingham, Massachusetts, Penn leads a team at Trust Insights while contributing to the broader marketing and data science community through speaking, publishing, and industry leadership.
10 years of coding experience
18 years of employment as a software developer
Bachelors, Government and Political Science, Bachelors, Government and Political Science at Franklin & Marshall College
MS/MIS, Information Systems, MS/MIS, Information Systems at Questrom School of Business, Boston University
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Christopher Penn - Co-Founder And Chief Data Scientist