Michael Schneider is a results-driven technology executive and general manager with a proven track record leading product marketing, sales enablement, and business operations in the test, measurement, and semiconductor space. He currently heads Keithley Systems at Tektronix, where he guides a cross-functional team to grow wafer-level parametric test and materials research markets, closing large deals in challenging markets and shaping long-term roadmaps. Formerly at National Instruments, he built scalable GTM strategies, partnerships, and product programs that delivered double-digit growth and market share gains, including launching modular instrumentation and accelerating lab modernization initiatives. He has demonstrated a talent for integrating acquisitions and executing international programs, including an assignment in Denmark to align sales, marketing, and manufacturing post-acquisition. His leadership philosophy centers on bold, kind, and connector leadership and investing in people to drive enduring returns, with a strong emphasis on customer-centric, industry-focused growth. Based in Austin, Texas, he earned a BSEE from Texas A&M and brings a deep technical foundation together with strategic storytelling and executive stakeholder engagement.
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