Summary
John-michael Mccasland is a seasoned ecommerce software founder and engineer with eight years of experience building Shopify-centric solutions. As Co-Founder and Manager of Ecommerce Development at The Virgin Organic, and founder/Manager at D2C Developers, he leads product strategy and cross-functional teams to unblock merchants and boost conversions. At Upscribe, he built 3rd-party integration pipelines to enable subscription features with Klaviyo and Gorgias and developed native email/SMS templates, while coordinating offshore code reviews to accelerate delivery. His background spans React/Node and Ember.js/Rails across multiple startups, delivering scalable frontend and backend features and customer-facing tools for thousands of users. Early in his career, he helped relaunch UpDesk’s Shopify site, exposing advanced product customization and optimizing the storefront with Shopify, Slate, HTML/CSS/JS and marketing integrations like Mailchimp and Klaviyo. Based in Evergreen, Colorado, he combines entrepreneurial drive with a creative mindset (also a musician), bringing hands-on engineering depth and leadership to early-stage ecommerce platforms.
9 years of coding experience