Summary
Alex Mancini is a data-driven revenue leader with 9 years of experience turning data into measurable business impact. As VP, Revenue & Data at Wingbuddy, he leads cross-functional efforts to optimize growth through data-informed strategies and AI-powered marketing analytics. His work blends GA4 and marketing analytics with actionable AI insights to reduce acquisition costs, boost ROI, and align budgets with customer value. Previously, he built data science and analytics capabilities at Lightspeed HQ, Shutterstock, and other firms, driving dashboards, ML models, and data governance to enable scalable decision-making. He is based in Calgary, Canada, and holds a mathematics degree from Université de Montréal, specializing in financial mathematics, underpinning his rigorous approach to forecasting and optimization. Alex’s track record spans from inventory and demand forecasting to marketing performance transparency, with a consistent focus on turning complex data into practical, revenue-generating actions.
10 years of coding experience