Lisa George is a seasoned founder and marketer driving augmented reality and AI-driven experiences to empower Main Street businesses. Based in Excelsior, Minnesota, she currently leads SugarXR and Magic Little Doors, platforms that use AR to boost foot traffic and sales for retailers, restaurants, and service providers. With a background spanning non-profit leadership, high-profile event production, and tech-enabled marketing, she has steered large-scale initiatives—from directing the Minneapolis Downtown Council’s marketing and events to producing hundreds of Aquatennial events. She also serves as CEO and C-Suite consultant at JoyMasters, delivering Salesforce strategy and admin services nationwide while shaping community-focused programs. Her entrepreneurial ventures extend to Magic Gardens.Fun, a mother-daughter project that inspires kids to explore nature through interactive tools. Outside work, she runs marathons, underscoring her disciplined, goal-oriented mindset.
10 years of coding experience
16 years of employment as a software developer
BTech, Computer Science & Engineering, BTech, Computer Science & Engineering at Mahatma Gandhi University
Master of Business Administration - MBA, Master of Business Administration - MBA at Seattle University
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