Summary
Frank Swain is a seasoned revenue and go-to-market executive with 25+ years in IT sales and 15+ years in senior leadership. Based in the San Francisco Bay Area, he currently serves as Chief Revenue Officer at Instana and is a board member for DailyEdition.ai, while founding Potter Consulting Group to help growth-stage companies accelerate revenue. He built high-velocity GTM engines at Splunk and AppDynamics, growing bookings from $60k to $30M in three years at Splunk and from $0 to $30M at AppDynamics. His playbooks—Land-and-Expand, Freemium models, and cross-functional alignment—are aimed at scalable, global growth and customer-centric execution. Beyond revenue leadership, he specializes in developing global channels and delivering exceptional customer experiences, helping startups turn ambitious plans into measurable results through Potter Consulting Group.
10 years of coding experience
14 years of employment as a software developer