Brett Kobold
Director, Channel Analytics And Strategy
Madison, Wisconsin, United States
Summary
👤
Senior🎓
Top SchoolBrett Kobold is a results-driven Director of Operations Analytics with 10+ years of experience turning data into strategic decisions across marketing, product, and revenue. He currently steers operations and analytics at CreatorIQ, building scalable data programs that empower cross-functional teams to act on insights. At Retina AI, he was the first analytics hire and built end-to-end measurement from lead gen to churn, developed ETL pipelines in R and Python, and drove CLV-driven strategies that doubled meeting generation and unlocked revenue opportunities. In his time at Workfront and Adobe, he designed a single source of truth across Workfront, Adobe, Marketo, and Magento, led the Marketing Analytics function, and created models that improved account scoring, attribution, and data matching (60% increase in person match rates and 400% in IP match rates). Based in Madison, Wisconsin, he blends a psychology background with hands-on analytics leadership to turn complex data into clear, actionable insights and mentor teams.
10 years of coding experience
8 years of employment as a software developer
Bachelor’s Degree, Psychology, Bachelor’s Degree, Psychology at Biola University
Github Skills (37)
r-package9
web-api9
plumber9
api8
r8
adobe-dtm7
api-server6
fivetran6
dbt-packages5
lwc5
r-markdown5
hugo4
rmarkdown4
salesforce4
salesforce-developers3
Programming languages (4)
Github contributions (5)
brettkobo/www-brettkobold-com
Jun 2018 - Dec 2019
Contributions:32 commits, 30 pushes, 1 branch in 1 year 6 months
brettkobo/bicycle.gallery
Dec 2018 - Jan 2019
Contributions:22 commits, 21 pushes, 1 branch in 1 month
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