Summary
Aaron Dixon is a strategic operator and product-minded CEO with 11 years of experience building and advising startups, agencies, and product businesses across technology and manufacturing. As Partner and CEO of Great American Waterfall Co. he has tripled revenue and strengthened leadership by marrying operational discipline with design-led, builder-friendly product systems. He combines hands-on technical roots (multiple software and infrastructure leadership roles) with deep expertise in manufacturing, supply-chain leverage, and brand-as-advantage thinking. Aaron is comfortable moving between strategy and operations—believing strategy only matters when it survives contact with execution—and prioritizes clarity, consistency, and long-term value. Based in Gainesville, FL, he also co-founded Collective & Co., served as fractional CTO, and has a track record of cultivating local tech ecosystems, making him as effective at partnerships as at product decisions.
11 years of coding experience
11 years of employment as a software developer
Mechanical Engineering, Mechanical Engineering at University of Florida
BS Management Information Systems, BS Management Information Systems at Florida State University - Herbert Wertheim College of Business