Aaron Grogg
Senior Performance Architect UX Advocate
Oroville, California, United States
Summary
👤
Senior🎓
Top SchoolAaron Grogg is a Senior Performance Architect and UX advocate with 13 years of hands-on experience optimizing front-end performance and Core Web Vitals across large-scale, multi-brand digital estates. At Estée Lauder he coordinates international teams to monitor synthetic and RUM data for over 500 websites, driving measurable improvements like reducing CLS from 0.57 to nearly 0 and cutting average LCP from 3.7s to 1.65s during framework modernizations. He blends deep front-end craftsmanship—from responsive and adaptive design to native lazy-loading—with platform-level thinking developed as CTO/co-owner of a cloud-based product company. Aaron’s background includes leading performance and analytics front-ends at high-traffic publishers and building device-aware solutions at Netbiscuits, giving him a rare perspective on cross-device user experience and legacy-to-modern migrations. He pairs pragmatic tooling (WPT, DevTools, Grunt, Node) with stakeholder-facing reporting and automation to keep sites within performance budgets. Based in Oroville, California, he quietly balances enterprise-scale optimization work with entrepreneurial product stewardship and hands-on coding.
13 years of coding experience
11 years of employment as a software developer
Two Associates degrees, Information Systems, Web Technologies, Two Associates degrees, Information Systems, Web Technologies at Montgomery CollegeBS, Computer Studies, BS, Computer Studies at Pace University
Stackoverflow
1reputation
0reached
1answer
0questions
Github Skills (81)
gulp10
storage10
javascript9
jquery9
golang9
html9
beautifier9
twitter-bootstrap9
websocket9
clipboard9
eventsource9
canvas9
css9
docker9
wordpress-plugin9
Programming languages (7)
Github contributions (5)
aarontgrogg/wp-theme-html5-boilerplate
Apr 2014 - Jul 2015
Contributions:7 commits, 1 PR, 2 pushes in 1 year 2 months
boilerplateirishoptionspaulremoval
aarontgrogg/Convert-LinkedIn-Profile-to-Printable
Apr 2015 - Feb 2018
Contributions:11 commits, 2 PRs, 10 pushes in 2 years 10 months
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