Aaron Lord is a digital marketing and ecommerce leader with over 13 years of hands-on experience and a 15-year background in ecommerce, currently directing digital strategy at PERFECT AQUATICS LTD after senior design and UX leadership at Holland & Barrett and Thomas Cook. He combines design-led product thinking with front-end and back-end technical fluency—evidenced by contributing backend fixes and refactors to an open-source Laravel route helper on GitHub. Aaron has repeatedly led cross-functional teams and offshore developers to improve conversion, personalization and site performance, while retaining a strong brand and customer-first UX focus. His roots in graphic and web design, plus formal multimedia and IT networking training, give him a rare mix of creative craft and technical problem-solving. Colleagues describe him as a pragmatic manager who bridges design, development and commercial goals to deliver measurable ecommerce results. Based in Bainton, England, he brings steady leadership and an appetite for improving legacy systems through thoughtful refactors and dependency updates.
13 years of coding experience
4 years of employment as a software developer
GCSE's, GCSE's at Casterton Community College
BTEC National Diploma Multimedia Studies, BTEC National Diploma Multimedia Studies at Stamford College
Contributions:20 releases, 54 commits, 19 PRs in 8 years 3 months
Contributions summary:Aaron primarily contributed to the back-end logic of the Laravel-based project. Their work involved updating configuration files, fixing an issue related to missing routes, and modifying the template generator to create destination folders. They also updated dependencies to a 5.4 version and refactored existing code to improve the project. Several commits focused on merging branches and resolving conflicts, indicating a role in coordinating code updates.
A custom relation for when stock relations aren't enough.
Contributions:3 releases, 8 pushes, 3 tags in 2 years 1 month
financerelationrelationsstock
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Aaron Lord - Digital Marketing Manager at PERFECT AQUATICS LTD