Director, Strategic Planning & Business Excellence
Old Toronto, Ontario, Canada
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Summary
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Senior
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Top School
Aaron Morris is an energetic business leader with 12+ years driving strategy, channel planning and commercial excellence across regulated retail and consumer goods, currently serving as Director of Strategic Planning & Business Excellence at OCS. He blends data-driven decision making with a strong focus on people, culture and continuous professional development, informed by an M.Sc. in Management and a decade of teaching experience. Aaron has progressed through sales, trade marketing and channel strategy roles at Labatt and OCS, giving him a rare end-to-end perspective on go-to-market execution and wholesale partnerships. He is skilled at translating analytics into actionable plans that align stakeholders and improve operational performance. Outside corporate strategy, Aaron’s background in music education and venue management hints at creative problem solving and community leadership that he brings to team development and stakeholder engagement.
11 years of coding experience
2 years of employment as a software developer
Master of Science (M.Sc.), Management, Master of Science (M.Sc.), Management at University of Liverpool
Bachelor of Fine Arts (BFA), Musicology and Performance, Bachelor of Fine Arts (BFA), Musicology and Performance at York University
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Aaron Morris - Director, Strategic Planning & Business Excellence