Summary
Aaron Sanchez is an EMEA Practice Director and seasoned Salesforce Architect with around 10–15 years of experience leading large-scale CRM and digital transformation programs across Europe from startup to enterprise. He blends strategic leadership with hands-on expertise in Salesforce, Vlocity, Heroku, AWS and full‑stack development (Java, Python, JavaScript), having progressed through senior technical and solution engineering roles at Salesforce and Vlocity. Aaron has a track record of building and scaling high-performing teams and delivery practices, and his background founding a CRM consultancy gives him practical experience in running end-to-end delivery and client-facing products. He pairs formal design-thinking training with deep implementation knowledge, enabling him to translate complex business needs into pragmatic architectures and measurable outcomes. Based in Madrid, he’s equally comfortable shaping product strategy as he is resolving integration and technical debt challenges in live environments.
10 years of coding experience
13 years of employment as a software developer
Alma Mater Studiorum – Università di Bologna
Universidad de León
Executive Education Design Thinking Program, Executive Education Design Thinking Program at Missouri State University