Summary
Aaron Soto is a Principal Technologist with eight years of focused experience turning cloud architecture, FinOps, ITAM, and sustainability strategy into measurable business outcomes. At SHI he leads Spend Optimization Services by blending agentic AI, rapid prototyping, and human-centered design to create autonomous, goal-oriented solutions that accelerate sales and improve retention. His background includes senior sustainability and partner architect roles at AWS where he built ML-driven environmental proofs-of-concept, led re:Invent workshops, and shaped go-to-market programs for ISVs. He pairs technical depth in cloud cost/carbon optimization with product and UX instincts from a long history of founding and shipping web and B2B systems. Based in Huntington Beach, he’s notable for translating sustainability science into pragmatic platform integrations and for mentoring cross-functional teams to operationalize GreenOps alongside FinOps.
8 years of coding experience
24 years of employment as a software developer
Certificate, Marketing, Certificate, Marketing at Orange Coast College
University of California, Irvine
English, Spanish