Summary
Abdessamad Youssfi is a growth marketer with six years' experience building digital products and driving user acquisition across public-sector startups and global brands from Greater Paris. He has led growth and product initiatives at beta.gouv.fr projects (La Plateforme de l'inclusion, Oz Ensemble, Code du travail numérique) and delivered cross‑region product rollouts at L'Oréal and Chanel, blending analytics-driven acquisition with product ownership. His background spans digital transformation, UX/UX-informed feature work, and campaign performance measurement (Google Analytics, Webtrends), plus hands-on experience implementing CRM, emailing and social intelligence tools. Uncommonly for a growth practitioner, he also founded a student-focused platform early in his career, showing entrepreneurial instincts alongside public interest work.
6 years of coding experience
9 years of employment as a software developer
Bachelor's degree in Digital marketing and E-commerce, Apprenticeship, Bachelor's degree in Digital marketing and E-commerce, Apprenticeship at INSEEC
Master's degree in Digital and Information Systems, Apprenticeship, 14/20, Master's degree in Digital and Information Systems, Apprenticeship, 14/20 at Grenoble Ecole de Management
Associate's degree in Economy, Associate's degree in Economy at Université Paris X Nanterre
French, Spanish, Arabic, English