Abdillah Basyara
Performance Marketing Lead at Flip
West Java, Indonesia
Summary
👤
Senior🎓
Top SchoolAbdillah Basyara is a Performance Marketing Lead with eight years of cross-industry experience driving acquisition and revenue efficiency across Fintech, FMCG, and Retail. He specializes in full-funnel campaign strategy and hands-on optimization using AppsFlyer, Google Analytics, MMPs, and first-party audience activation for both app and web. At Flip he leads multi-vertical user acquisition efforts—spanning transfers, loans, deals, gaming and voucher portals—mentoring specialists and converting complex data into actionable growth initiatives. His background in connection planning and conventional media (TV, print, OOH) gives him a rare ability to blend offline reach with precision digital targeting. Trained originally in food science and early-career quality assurance, he brings analytical rigor and process discipline to marketing operations. He also codes as a backend developer, which helps him bridge discussions between marketing and engineering for smoother implementation of tracking and experimentation.
8 years of coding experience
5 years of employment as a software developer
Sarjana Teknologi Pertanian/Bachelor of Science in Agricultural Technology, Food Science and Technology, 3.69, Sarjana Teknologi Pertanian/Bachelor of Science in Agricultural Technology, Food Science and Technology, 3.69 at Institut Pertanian Bogor (IPB)Food Science and Technology, Food Science and Technology at Universiti Teknologi MARA
Indonesian, English
Github Skills (45)
php10
chinese-simplified10
yii9
api-requests9
php-framework9
api9
gearman9
queue8
rabbitmq8
file-watcher8
laravel8
redis7
eloquent7
async7
reload7
Programming languages (3)
Github contributions (5)
abdil1234/php_check_plagiat
Jan 2019 - Mar 2025
Contributions:7 pushes, 1 branch in 6 years 3 months
abdil1234/hacktoberfest2021
Oct 2021 - May 2022
Learning programming
Contributions:1 review, 3 PRs, 9 pushes in 7 months
javalearning-programmingpython
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