Summary
Abed Hardcastle is a serial entrepreneur and Managing Director based in London with nine years of hands-on experience founding and scaling multiple 7-figure e-commerce brands and a consultancy he started at 18. He combines deep expertise in marketing, PPC, sales operations and customer service with practical network engineering and systems development skills, enabling both growth-focused commercial strategies and robust technical foundations. Abed has led teams, negotiated large B2B supply deals, and built traffic funnels that served over 400,000 unique customers while running influencer-driven acquisition for gaming and electronics brands. He also owns purpose-built student accommodation and holds equity across several ventures, reflecting a blend of product, ops and real-estate savvy. An early cryptocurrency investor and blockchain enthusiast, he explores practical business applications of emerging web3 technologies. Colleagues describe him as a pragmatic operator who pairs entrepreneurial risk-taking with technical fluency.
10 years of coding experience
6 years of employment as a software developer