Abida Hirji
Client Product Marketing at Dell Technologies
San Francisco, California, United States
Summary
🤩
Rockstar🎓
Top SchoolAbida Hirji is a product marketing leader with 11 years of experience translating technical product capabilities into compelling value for customers and markets. Based in San Francisco, she currently shapes client-facing product narratives at Dell Technologies after several product management roles driving ecosystem solutions, advanced planning, and go-to-market positioning. Her background spans retail innovation—co-leading Old Navy’s multi-year “Store of the Future” initiative—and operational improvement work at Protiviti and General Mills, giving her a rare blend of strategic, cross-functional execution and data-driven process optimization. She pairs hands-on product delivery with a keen sense for commercial storytelling, turning complex technical or operational features into buyer-focused solutions. Unusually for a marketer, she has contributed backend code to the open-source Concourse project, reflecting both technical fluency and a bias toward improving system reliability. That mix of engineering familiarity, retail experimentation, and enterprise product strategy helps her bridge technical teams and customer-facing outcomes effectively.
11 years of coding experience
5 years of employment as a software developer
Bachelor’s Degree Finance, Bachelor’s Degree Finance at Texas McCombs School of Business
English, kachi
Github Skills (9)
go10
postgresql10
cicd9
continuous-integration9
database-design9
container8
testing8
devops7
concourse7
Programming languages (5)
Github contributions (5)
concourse/concourse
Nov 2016 - Apr 2017
Concourse is a container-based automation system written in Go.
Role in this project:
Backend Engineer
Backend EngineerContributions:83 commits, 21 pushes in 5 months
Contributions summary:Abida's commits primarily focus on modifying the Concourse codebase, adding functionality and fixing issues related to workers and their interaction with the database. They refactored parts of the worker factory, implemented tests for worker interactions and added support for cascade deletion of teams and related resources. The commits also reflect efforts towards improving the overall reliability and efficiency of the Concourse system.
golangcontainersdoergocdelm
cfmobile/push-ios
Apr 2015 - Aug 2015
Push client SDK for iOS
Contributions:87 commits, 2 PRs, 66 pushes in 4 months
pushsdkclient-sdksdk-for-iosios
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