Summary
Abraham Thomas is a user researcher with 12 years’ experience and a decade focused on UX research across discovery, generative and evaluative phases, currently specialising in Web3. He has founded two venture-backed startups, been through top accelerators, and delivered research that influenced product strategy at scale—from early-stage ventures to FTSE100s like Just Eat, where his work improved experiences for millions of users. NN/g-accredited with a 97% usability score and multiple industry nominations and awards, he blends rigorous academic training (MRes HCI) with practical lean and agile methods. He’s equally fluent running field ethnography and lab-based usability testing, synthesising insights into personas, service maps and actionable roadmaps. A former chocolatier-turned-developer and lifelong artist, he brings unconventional curiosity and cross-disciplinary creativity to product problems. Based in London, he remains active in the Web3 research space while consulting for agencies and enterprise clients.
12 years of coding experience
5 years of employment as a software developer
Master of Research (MRes) Human Computer Interaction and Digital Media, Master of Research (MRes) Human Computer Interaction and Digital Media at Newcastle University
Royal Grammar School
Fellowship Digital Innovation, Fellowship Digital Innovation at Teesside University