Summary
Adam Afiq is a brand and event development specialist with nine years of experience shaping France’s electronic music scene through strategy, community building, and 360° event production. He founded and scaled flagship labels and nights—growing Automatic’s Instagram from 3.5k to 38k and launching Welcome Back Devil into a hard techno reference attracting up to 20,000 attendees within a year—while revitalizing legacy brands like Exil. A former vinyl shop owner and mobile vinyl café co-creator, he blends deep music knowledge, hands-on curation, and eco-conscious event design to create immersive, sold-out experiences. Trained in communications and cultural marketing, Adam pairs creative vision with measurable audience growth and international partnerships, often translating underground credibility into mainstream traction. An avid collector-producer background gives him an uncommon ear for programming and long-term brand narratives.
9 years of coding experience
Baccalauréat Accounting and Business/Management, Baccalauréat Accounting and Business/Management at Groupe Scolaire La Résidence
DCG Comptabilité et finance, DCG Comptabilité et finance at Lycée Gustave Eiffel
Master Cultural and Creative Industries Marketing, Master Cultural and Creative Industries Marketing at ESP Ecole Supérieure de Publicité, Communication et Marketing
Bachelor’s Degree in Information and Communication Communication and Media Studies, Bachelor’s Degree in Information and Communication Communication and Media Studies at Université de Bordeaux
French, English, Arabic