Adam Choi is a Staff Software Engineer with 14 years of experience building data-intensive, high-scale systems across companies like Udemy, Amazon, Kakao, and Tripadvisor. He blends data engineering, backend, and frontend expertise to design robust attribution, ad-serving, and SEO tooling platforms that reduce operational burden and drive measurable business outcomes. At Udemy he architected a durable affiliate attribution system and integrated reverse ETL for activation, while at Amazon he shipped ad creation and OOBE ad-serving solutions for constrained devices. More recently he led SEO tooling modernization and rapid AI visibility monitoring at Tripadvisor before joining Ironclad as a staff engineer. Comfortable shipping across the full stack, he’s known for pragmatic design that minimizes refactoring and for mentoring engineers through technical leadership. Based in California, he brings startup agility and large-company rigor to cross-functional teams managing complex data pipelines and real-world production constraints.
14 years of coding experience
12 years of employment as a software developer
Bachelor's degree, Computer Engineering, Bachelor's degree, Computer Engineering at Myongji University
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