Summary
Adam Cutler is a veteran design and product leader now serving as Chief Product Officer at Bast AI, bringing over two decades of experience building design practices and products at scale. As a founding member of IBM Design and one of its first Distinguished Designers, he led the creation of IBM’s flagship Design Studio in Austin and shaped IBM Design Thinking, the Design Language, and Design Research practices. He transitioned early into AI design, driving IBM’s point of view on human–machine relationships and translating that thinking into product strategy and practice. Previously he led user experience at IBM Interactive and has guided digital initiatives for clients ranging from Boston Children’s Hospital to Tiffany & Co., blending enterprise rigor with creative agency roots. Notably, his career includes eclectic highlights—from pioneering e-commerce experiments in unconventional contexts to delivering a TED talk on meaningful AI relationships—underscoring a blend of curiosity, storytelling, and systems thinking. Based in Austin, he combines design leadership, product strategy, and research-driven practice to shape how organizations design for AI.
10 years of coding experience
20 years of employment as a software developer
B.S. Advertising Psychology, B.S. Advertising Psychology at Syracuse University
Bachelor of Science (B.S.) Advertising Advertising, Bachelor of Science (B.S.) Advertising Advertising at S.I. Newhouse School of Public Communications at Syracuse University