Adam Freedman
Head Of Brand Loyalty And Communications
Sydney, New South Wales, Australia
Summary
👤
Senior🎓
Top SchoolAdam Freedman is a seasoned brand and communications leader with 11 years of experience building loyalty, PR and retail media strategies for major consumer businesses across Australia and internationally. Currently Head of Brand Loyalty and Communications at The digiDirect Group, he has a track record of launching new revenue streams, creator partner programs and crisis-ready corporate communications for retail and B2B brands. Previously he shaped Booktopia’s brand overhaul and investor communications, and led award-winning consumer campaigns at agency level for global clients like Heineken and Cadbury. Adam blends data-driven customer insight with creative, unconventional thinking to turn brand health into measurable commercial growth. Trained in linguistics at UCL, he brings a storyteller’s precision to messaging and a scientific curiosity hinted at by a parallel interest in genetics and bioinformatics. Based in Sydney, he thrives at the intersection of marketing strategy, partnerships and product-led monetisation.
11 years of coding experience
5 years of employment as a software developer
University College London
Github Skills (50)
fastq-files10
artifacts-detection10
genome-annotation10
markdown9
imputation9
genome9
prediction8
rna-seq8
discovery8
gene-expression8
outliers8
filter8
genetics8
genomics-visualization8
bioinformatics7
Programming languages (7)
Github contributions (5)
harvardinformatics/website
Aug 2016 - Mar 2022
Website markdown files
Contributions:1 review, 66 commits, 2 PRs in 5 years 8 months
markdown
harvardinformatics/GenomeAnnotation
Jun 2020 - Dec 2022
Best practices and workflow for genome annotation
Contributions:238 commits, 6 PRs, 336 pushes in 2 years 6 months
genome-annotation
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