Summary
Adam Kaufman is a product and marketing leader with 11 years of experience building hardware-enabled consumer and enterprise products from ideation to market, currently serving as Director of Marketing at Efficient Computer in Boston. He has led cross-functional teams across product management, marketing, UX, and engineering to launch inductive charging, telematics, connected lighting, and video streaming products that shifted user behavior and drove revenue. His background spans large P&L ownership, global OEM collaboration, and hands-on PRD and GTM execution at companies like Micron, Western Digital, and Palm. Adam is practiced at turning constrained resources into strategic wins—championing cutting-edge initiatives that became priority programs in multi-billion-dollar businesses. He combines a metric-driven, experiment-led approach to product design with practical marketing processes that scale content and automation. Based in Boston, he brings a rare blend of technical product rigor and marketing craft that accelerates adoption for hardware-software ecosystems.
11 years of coding experience
22 years of employment as a software developer
B.S. Business Marketing, Web Marketing, Price and Product Strategy, B.S. Business Marketing, Web Marketing, Price and Product Strategy at San José State University
Continuing Education - Web Development, Continuing Education - Web Development at Stanford University
English