Summary
Adam Kerpelman is a multidisciplinary technologist, entrepreneur, and legal-trained academic who blends product, marketing, and generative AI expertise to help organizations build and tell better stories. As an Assistant Professor at UVA McIntire and founder of Marketing Machine and Juris, he translates startup experience—spanning legaltech, mental health, and media production—into research and classroom practice focused on AI in business and content production. A former competitive swimmer turned coach who trained alongside Olympians, he brings a performance-obsessed mindset to team building, process design, and growth marketing. His background in filmmaking, photography, and entertainment law uniquely frames his approach to creative technology and intellectual property challenges. Notably, his legal scholarship explored using open-source collaboration tools (Git, GitHub, Stack Overflow) to improve public engagement with law and government, foreshadowing his work on blockchains and smart contracts.
10 years of coding experience
22 years of employment as a software developer
MFA Directing (Incomplete), MFA Directing (Incomplete) at California Institute of the Arts
Diploma Philosophy, Diploma Philosophy at St. Paul's School
Juris Doctor (J.D.) Tech & Entertainment Law, Juris Doctor (J.D.) Tech & Entertainment Law at Southwestern Law School
Bachelor of Arts Philosophy - Aesthetics, Bachelor of Arts Philosophy - Aesthetics at University of Virginia