Adam King is a senior product marketing leader with 15+ years driving go-to-market strategy, P&L ownership, and franchise growth across top game publishers including Blizzard, Netflix Games, Riot, Warner Bros., and EA. He blends product management instincts with creative marketing—launching and scaling titles across console, PC, and mobile while optimizing acquisition, engagement, and monetization. Recognized with industry awards, he’s led global campaigns for major IPs like Lord of the Rings, Harry Potter, Mortal Kombat, and Overwatch, and built cross-functional programs that align product, community, and CRM. Based in Los Angeles, he pairs an MBA in Marketing & Finance with a hands-on background in AI and game development from his GitHub work. Known for turning complex franchise requirements into measurable business outcomes, Adam often surfaces unconventional growth levers—like in-game integrations and alternate revenue streams—that amplify lifetime value. He’s currently shaping Overwatch’s product marketing direction at Blizzard, combining franchise stewardship with data-driven experimentation.
8 years of coding experience
17 years of employment as a software developer
BS Animal Science Business Management, BS Animal Science Business Management at University of California, Davis
MBA Marketing and Finance, MBA Marketing and Finance at Pepperdine Graziadio Business School
A simple Twitter-like decentralized application that runs on GoChain
Contributions:1 PR, 11 pushes, 2 branches in 2 months
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Adam King - Senior Director Product Marketing - Overwatch